Checking out product reviews before purchasing them online has become the norm and it is with good reason. Reviews give you an idea of what kind of product you are buying. On the flipside there is the review writer. Sites like yelp or Amazon have individual reviewers commentating about a particular product other sites have review pages where people mostly prefer ranting rather than giving out the best features of a product or service. Herein lies a problem –individuals’ reviewers are typically angry or too biased to see the benefits in a particular product.
The idea in writing reviews is to create a well-balanced, genuine review about a specific product or service. Any business should understand that a review (positive or negative) has an impact on the product or overall business so it shouldn’t be ignored. A review can be written by customers, reviewers, product sellers, and product creators and so on. So what should a well-balanced, authentic review entail?
It should be concise without much fluff;
in most cases a review tends to have more power when it is written on a personal level. You can check out for such type of reviews. The review should be preceded by a story that will help in creating a flow with the audience. The story should be as precise as possible including the dates you actually used the services or product. Include the relevant information in your review, notify the readers of the experience you had when you went to the hotel. Indulge them in the real experience, let them feel and share with your story as it occurred.
Leave out the fashion details or the kind of car you were driving if you are writing about a restaurant review. They won’t add any value to the reader even if you include them.
Do not mention real people’s names
Since people have the right to complain online, they tend to go overboard with their reviews by actually mentioning people’s proper names. It is uncalled for and should be avoided at all cost. For instance, let’s say an angry customer is writing a complaint review about a particular multinational food chain. In the review, they mention the name of a waiter in one of the food chain. In reality, though the waiter’s name isn’t labeled on the entire multibillion dollar company. So if you choose to include it, it isn’t doing your review any justice. In fact keen readers will notice that your review is full of malice and a need to hit back at the company for the sake of it.
Additionally, you should consider the implications of such type of reviews. If you mention a name and the review pops up 5 months later it won’t be of much help, would it?
What makes a review really good?
First off you should avoid writing a review in a fits of rage. Before you get down to writing a review, you need to ask yourself whether whatever you are writing is useful to those reading after you. When you write in rage, you tend to disregard all the rules of grammar and overemphasis on the use of exclamation points to send a stronger message. Try to write a review that offers two angle of the story not just where you feel you were wronged.
Your sentences need to be coherent and intelligent enough to ensure they are useful to the readers. Lastly, you need to check out this site for ideas of writing great reviews especially on electronics.